Few things are more embarrassing than mistakes in an important document, for they convey carelessness and a lack of attention to detail. In business, however, the stakes are even higher. Uncorrected spelling, punctuation and grammatical errors undermine not only your credibility, but public perception of your company as well.
Failure to proofread written materials can also be costly. In 2006, Alitalia failed to proofread an ad, and listed a $3,900 flight from Toronto to Cyprus for $39. By the time the mistake was discovered, over 2,000 travelers had bought the cut-rate tickets, which Alitalia was legally bound to honor. The eventual cost of the mistake? A whopping $7.72 million . . .
As an experienced proofreader, Margo ensures that what you have written is grammatically correct, with no misspellings or other textual mistakes. She guarantees that your professional content remains just that—professional.